FFA’s mission is to provide essential financial literacy education to young professionals and students, empowering them to make informed financial decisions.
Maria, FFA's founder with a strong network and personal distribution network sought our expertise to develop a cohesive brand strategy that would effectively communicate her purpose and engage her audience.
Our work with FFA presented several challenges, primarily around creating a brand identity that would be both educational and engaging, appealing to both the primary audience of universities and a younger audience of students.
Brand Strategy Development: Formulating a brand strategy that aligns with FFA’s mission and appeals to young professionals and students.
Visual and Verbal Identity: Crafting a cohesive visual and verbal identity, including a compelling brand narrative and logo design.
Audience Engagement: Ensuring that the brand message resonates with the target audience, encouraging engagement and trust.
Our collaboration with FFA resulted in a strong, recognizable brand identity and enabled Maria to go to market in less than 7 days.
Through a Sintano Deep Dive we uncovered a lot of nuances that Maria hadn't mentioned before, which helped us to develop a persuasive brand.
The Brand Narrative we created featured a detailed target audience analysis, Visual and Verbal Identity and Narrative themes to use when marketing on LinkedIn.
By partnering with Sintano, Finance Forward Academy was able to articulate their mission effectively, creating a brand that resonates with their audience and drives their educational goals forward.
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Founder of FFA
