Yayem's is the private members club for extraordinary humans living global lifestyles.
Yayem's mission is to empower them with a curated network of like-minded people, workspaces and resources — opening the doors to borderless connection and an enriching network — wherever they are.
Yayem faced a challenge with their brand messaging — as a community-based business, conveying a story their audience resonates with and can relate to is key.
Working with Yayem presented several challenges, primarily centered around distilling a clear and compelling brand message that resonated with their diverse audience. Additionally, developing a cohesive social media strategy that effectively communicated their unique value proposition required strategic planning and execution.
Messaging Clarity: Refining complex ideas into a clear, compelling message that would engage and attract their target audience.
Social Media Strategy: Creating a unified and impactful social media presence across multiple platforms.
We successfully clarified their messaging for B2B and B2C, making it more accessible and engaging for Yayem’s audience.
Our social media strategy centered around Instagram and LinkedIn, significantly boosting their online presence, fostering greater engagement and brand recognition.
By partnering with Sintano, Yayem was able to reach 8x more relevant B2B prospects on LinkedIn and drive increased Instagram engagement to their B2C audience.
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Co-founder of Yayem & former Head of Marketing @ Uber Africa
