Complete brand repositioning (from "career coach" to "corporate escape")
Masterclass Funnel system
Weekly webinars driving consistent leads
Professional website and assets
Paid Meta ads strategy
Sales team and scripts
Luke had a coaching business helping corporate professionals
Making ~$50k/year through referrals and DMs
Time-intensive (every client required manual outreach)
No systematic way to scale
Burnt out from inconsistency
Scaled to $100k+ MRR (over $1.2M/year)
50-150 attendees per webinar
20-30% call booking rate
40-50% close rate
Profitable from Month 2
Sustainable, systematic growth
/ Testimonial
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Founder of FFA
